Why Sponsor CollabDays Bletchley Park?
Most sponsorship opportunities put your brand on a banner in a forgettable conference centre. CollabDays Bletchley Park puts it inside a working museum where electronic computing was born — alongside Colossus, the Turing-Welchman Bombe, and Enigma machines — in front of an audience of Microsoft 365 decision-makers, implementers, and influencers who chose to spend their day learning.
That's a different kind of sponsorship. Here's why it matters.
Your audience is already engaged
CollabDays Bletchley Park attracts approximately 200 attendees — IT professionals, consultants, architects, developers, project managers, and business leaders from across the United Kingdom and beyond. These are people who have actively registered for a day of professional development around Microsoft 365, Copilot, SharePoint, Teams, Power Platform, Azure, Fabric, and the wider Microsoft ecosystem.
They haven't wandered past your stand on the way to collect a free tote bag. They've made a deliberate choice to be here. They're implementing these technologies right now, evaluating new tools, solving real problems, and making purchasing decisions. That makes every conversation at your exhibition space more valuable than a hundred badge scans at a mega-conference.
Exhibition space inside a working museum
Your booth or table sits within The National Museum of Computing itself — Block H, the world's first purpose-built computer centre, surrounded by some of the oldest working computers on the planet. Attendees browse the museum between sessions, which means your exhibition space isn't tucked away in a side corridor that empties after the opening keynote. It's part of the experience.
People are walking, exploring, curious, and in conversation. They stop at exhibits. They stop at your stand. The setting creates a natural, relaxed environment for engagement that is fundamentally different from the rushed, transactional feel of a typical conference expo hall. Sponsors consistently report that the quality of conversations at CollabDays Bletchley Park is exceptional — because people are genuinely interested, not just collecting swag.
Connect with Microsoft MVPs and international speakers
CollabDays Bletchley Park brings together 30 or more speakers per edition, drawn heavily from the Microsoft MVP community — one of the most influential networks in the Microsoft 365 ecosystem. MVPs are independent experts recognised by Microsoft for their deep technical knowledge and community impact. They advise organisations, shape adoption strategies, write the blog posts that IT professionals read, and influence how the platform is perceived and deployed worldwide.
As a sponsor, you're in the room with them. You're sharing meals, exchanging ideas during breaks, and — if you choose to attend the pre-event speaker and sponsor appreciation evening — building relationships in a setting no other event can offer. These are the people who recommend tools, test products, write reviews, and connect vendors with opportunities. Access to this network, in this environment, is genuinely rare.
Demonstrate your commitment to community
The Microsoft 365 community pays attention to who shows up. Sponsoring a community event — especially one where every penny goes to charity — signals something about your company that no advertisement can replicate: that you believe in giving back, that you value the ecosystem you operate in, and that you support the people who make it thrive.
CollabDays Bletchley Park is not a commercial conference. It's a volunteer-run, community-driven event where organisers and speakers donate their time and cover their own expenses. When your brand appears alongside that effort, it carries a weight and authenticity that commercial sponsorship simply cannot match. Attendees, speakers, and the broader online community notice — and remember — which companies stood behind the event.
Your sponsorship is shared across the event website, session slides, social media channels, blog recaps, and post-event coverage written by speakers and attendees. The #CollabDays hashtag reaches thousands of Microsoft 365 professionals on Twitter/X and LinkedIn around each edition. That visibility is organic, positive, and earned through genuine community support.
Support the preservation of computing heritage
This is where CollabDays Bletchley Park's sponsorship model becomes truly distinctive. Every penny of your sponsorship goes directly to The National Museum of Computing — an independent charity responsible for preserving and maintaining the world's largest collection of working historic computers.
Your investment doesn't fund a conference organiser's profit margin. It funds a new roof over Colossus. It funds building extensions to house growing collections. It supports the Ambassador Kids Programme, which teaches coding to children and helps young adults with autism find careers in technology. It keeps irreplaceable artefacts — machines that changed the course of history — alive and accessible for future generations.
That's a story worth telling. When you sponsor CollabDays Bletchley Park, you're not just reaching an audience — you're helping preserve the origins of the industry your company operates in. It's a sponsorship that your team, your customers, and your stakeholders can feel genuinely proud of.
Flexible sponsorship tiers to suit your goals
Sponsorship packages are designed to accommodate organisations of different sizes and objectives. Tiers typically include:
Platinum — Premium exhibition space, prominent logo placement on session slides and the event website, access to the attendee list, and museum passes for your team. Limited to two sponsors to maintain exclusivity.
Gold — A dedicated exhibition booth, logo visibility across event materials, attendee list access, and museum passes. Ideal for companies seeking strong brand presence and direct attendee engagement.
Silver — A table presence within the museum, logo placement on the event website and session slides, and museum passes. A great option for companies looking to support the community and establish a visible presence.
Online — Logo presence on the event website for companies that want to demonstrate support even if they can't attend in person.
Add-on opportunities are also available, including lunch sponsorship with branded materials, lanyard branding, and branded refreshment options — each offering additional touchpoints with attendees throughout the day.
All tiers include the knowledge that your entire contribution is a charitable donation to The National Museum of Computing.
What sponsors say
Companies that have sponsored CollabDays Bletchley Park return year after year. The event has grown from six sponsors at its first edition in 2022 to twelve by 2024, with organisations including 365Tribe, Envision IT, Protospace, Lightning Tools, Aiimi, iThink365, BlueThink, and others choosing to support multiple editions. That retention rate speaks to the value sponsors find in the event — not just in leads and visibility, but in the relationships built and the pride of supporting something meaningful.
365Tribe, a multi-year Gold sponsor, described the museum as a treasure trove of computing history and highlighted the quality of engagement with attendees and speakers as a standout feature of their sponsorship experience.
A sponsorship that gives back more than it costs
Consider what your sponsorship delivers:
Direct access to 200 Microsoft 365 professionals — decision-makers, implementers, and influencers — in a relaxed, high-engagement environment.
Meaningful time with Microsoft MVPs and international speakers who shape how the platform is adopted and recommended.
Authentic brand positioning as a company that supports the Microsoft 365 community and invests in computing heritage.
Organic visibility across the event website, session slides, social media coverage, and post-event blog recaps reaching thousands of professionals.
A charitable contribution that funds museum preservation, educational programmes, and the protection of irreplaceable computing artefacts.
A story your team will be proud of — because sponsoring a free community event inside the birthplace of electronic computing, where every penny goes to charity, is not something your competitors are doing.
Get in touch
If you're interested in sponsoring CollabDays Bletchley Park, we'd love to hear from you. Visit collabdays.org for the latest sponsorship information, or contact the organising team directly through the website to request the current sponsorship pack.
Places are limited at every tier. Early commitment ensures the best exhibition placement and maximum visibility in pre-event communications.
Join the companies that are already supporting the Microsoft 365 community and The National Museum of Computing. Your brand deserves to be part of this story.